Online advertising agency EMC has landed a $50-million commitment to help design and build a new online health care site, according to a regulatory filing.
The online health insurance marketplace is being built with EMC’s expertise in the field of online advertising, marketing and technology, according the filing.
The new site will be managed by the firm’s partner company, the company said.EMC also plans to provide its clients with marketing services, according its filing.
A health insurance exchange website is often a complicated, costly process, and a redesign can be especially challenging because of the nature of the health care industry, which relies heavily on technology.
The proposed redesign will require a redesign of the website, as well as the design and content of other elements, the filing said.
The website design will involve a “unique blend of web and mobile experiences that can be accessed from virtually anywhere in the world,” the filing stated.EAC will also provide its client with “a range of services including data, analytics, communications, communications technology, web design, analytics and data visualization services, in addition to other services, including technology development, digital marketing and business intelligence.”
A copy of the filing was not immediately available.
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