The Internet of Things Is a Smart Marketing Tool, And It’s Time to Stop Pretending it’s Smart

When you think about marketing, there are many marketing trends you should be aware of, and most of them involve something that can be done online.While the IoT and other digital technologies can make marketing simpler and easier, some of the things that make marketing more effective and impactful are also things that are hard to measure, such as the amount of time spent online and how well people...