How to be a global brand expert: A guide

There are a few things that a brand expert has to do to become a successful online marketer.A lot of them are obvious and, in my opinion, are really easy to do.However, the things that are not obvious are important to know before you can take them on.The list below includes a few basic skills that can help you become […]

Facebook’s new ad is aimed at online gamers

Facebook is rolling out a new online advertising campaign aimed at gaming and its fans.The campaign features an animated ad for Facebook’s “Game of the Week” show, which is a popular game show hosted by gaming personalities.The show’s theme song is “LOL,” a song popular on gaming forums and Facebook pages.It features a new clip from a recent episode of […]

Top 10 marketing tips to help you win a game of online poker

The internet is awash with tips for winning online poker games, but what are some of the best ones?The online poker market is booming and as more and more people start to dabble in the sport, more and better tips are emerging.We asked some of our favourite poker players and experts to share their favourite tips and tricks with us […]

Why are online marketers getting more expensive?

A new study finds that marketers spend more money on their online marketing campaigns, even when they’re generating higher conversion rates.The study by the Digital Advertising Alliance (DAA) and The Wall St Journal analyzes the performance of more than 50 online marketers from more than 120 countries.The report finds that online marketing has become more expensive, as well.Here are some […]