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A website with a social responsibility section has found itself in hot water with the Irish Advertising Standards Authority (IASA) after its owners claimed that it was ‘anti-feminist’.
The Irish Times has written to the Advertising Standards Committee (ASCC) over the company’s claims, which are part of an anti-misogynistic agenda that is allegedly being pushed by the company.
According to the ASCC, the company failed to include ‘gender neutral’ language in the section on social media and failed to properly disclose its position on women and feminism in an online guide to promoting its website.
The website is a platform for individuals to share and communicate information, as well as for corporations to advertise.
It has also attracted controversy after it was criticised for its failure to make the ‘safer’ use of social media.
According the ASSC, the ‘feminist’ section of the website was not specifically targeted at women, but rather was used as a means of promoting the website.
It said that the ‘misogynist’ sections of the site were intended to be used by other individuals to promote themselves.
The company is currently being investigated by the ASPC for alleged breaches of the Code of Advertising Practice.
The ASSC also criticised the company for failing to adhere to the Code’s anti-discrimination guidelines, which states that ‘any advertising on a website must not promote discrimination on the grounds of sex, age, disability, race, colour, religion, national or ethnic origin, sexual orientation or gender identity.’
In response to the concerns, the website has launched a website that states that it is ‘anti misogyny’ and that it has ‘no bias’.
It says that it does not seek to ‘misgender anyone or create false gender stereotypes’.
However, in its own words, the site claims that it ‘does not advocate for or promote discrimination against anyone or any group of people.
It is for all to be able to express themselves in their own ways, as they see fit.’
The company says that ‘the site is inclusive and not intended to target or marginalise anyone based on their gender, sexuality or any other factors’.
It also adds that the site ‘is not a hate site and does not advocate hatred of anyone or group of individuals.
It seeks to promote an inclusive environment and welcomes diversity and diversity of views.’
It says in the FAQ section on the site that it will be providing a ‘gender-neutral’ version of its ‘sister site’ website for people to use to ‘get the most out of the platform’.
However the ASOC is critical of the company saying that it should not be required to do so.’
This is a blatant and unacceptable breach of the code of practice and of the standards of conduct of the organisation,’ the ASDC said.
The agency is also critical of ‘misleading’ claims made by the website’s owners.
It states that the company claims that ‘misinformation is spread online every day’, adding that ‘this misinformation can be passed on from one person to another, without attribution’.
It adds that ‘dissemination of inaccurate and misleading information is not acceptable in any way, shape or form.”
The fact that the website is advertising a gender neutral version of the product, does not mean that this will be the only version of this product,’ it states.’
The company may continue to use its sister site to promote this product, as it may be in a similar vein to its sister website.’