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Fox News — Google+ is the big winner among online advertising firms.
The online giant has spent more than $4 billion on online advertising since its 2011 launch.
Its total ad spend last year was more than triple that of rival Facebook.
But the ad giant’s total spending on online marketing this year is far less than the $2.3 billion spent by Microsoft Corp. and its Internet Advertising Bureau in 2016.
Google+ spent $1.2 billion on the same period.
Google, which has long been a top advertiser for Google+, is now the largest spender among internet advertising firms in the U.S. by a wide margin.
Its digital advertising revenue was $5.3 million in 2016, compared with $2 billion by Facebook and $1 billion by Microsoft.
In fact, Google+ spends more on online ads than the four other major online advertising giants combined.
It spent more in the first quarter than Facebook, Microsoft, Apple Inc. and Twitter Inc. Google’s ad spending on social media increased by almost half over last year’s first quarter.
Apple’s online advertising revenue increased by about 25 percent, compared to a 19 percent increase for Twitter.
But while Google’s online spending has increased faster than the ad spending of all the other big online advertising providers, its total ad spending still fell short of Facebook, Twitter and Apple, the companies with the largest ad budgets.
Google spent $2,947 per user in 2016 compared with Facebook’s $3,827 per user.
That is about $7 per user per month.
Microsoft spent $8,971 per user last year, the highest amount of online advertising spending in a year.
Apple, Microsoft and Apple’s advertising spend is $7.50 per user, according to comScore, a research firm.
Google spending on digital advertising, on the other hand, is just $2 per user a month.
Apple spent $5,937 per user on online ad spending in 2016 — a $1,564 increase from 2015.
Microsoft spent $3.6 billion on digital ad spending last year — a 4.7 percent increase from 2014.
Apple spent $4.7 billion on ad spending, a 4 percent increase over 2014.
Google spent $14,898 per user online in 2016 and $18,931 per user mobile, according a company statement.
Microsoft and Facebook spent $20,977 and $26,955, respectively, on mobile advertising in 2016 to $25,000 per user for the four major online ad firms.
Apple, Facebook and Google spent about $4,000 a user on mobile ad spending.
Google paid $3 for each mobile user in the same year.