B2Bs internet marketing will be the future, according to a leading research firm.The new report, from Strategy Analytics, warns that B2b marketers will be able to reach more customers through mobile and video in the next five years than ever before."It is clear that the current landscape for internet marketing has shifted dramatically and that B 2B marketing will have to adapt," the report states....
The internet has evolved a lot since it was first conceived.
And the technology has improved so much that we have become accustomed to paying for content online.
And, for those of us who are in the digital age, it’s often not always easy to figure out what’s in front of us.
The internet is a rich and fascinating place, and it’s also an expensive place to advertise, so we’ve found ourselves spending quite a bit of money on ads.
But what about the people who don’t get to watch our ads?
What happens when we start to lose revenue from those ads?
And what about people who have paid to see ads but didn’t pay?
Are they going to get hurt by our ads, or will they simply disappear altogether?
These questions and more are the focus of the new study, which will be published in the upcoming edition of the Journal of Marketing.
The researchers are looking into this question from two perspectives.
The first is the social impact of the internet.
They are looking at the impact of our ads on people’s social networks, and what the social value of these ads might be.
The second is the financial impact.
They will be looking at how we can pay for the ads and what we might do with the money we earn.
What’s in the AdSense report?
A new study by the Institute of Advertising and the Arts, “AdSense: The New Online Advertising Platform”, looks at the growth and financial impact of online advertising, from the online platform to the individual advertisers.
This study will be released on Thursday, November 21st.
The study is a collaboration between the Institute and the Academy of Advertising Sciences, with the aim of looking at “what it means to be an advertising business today, and the future of advertising”.
It was co-led by David G. Moberg of the University of Wisconsin-Madison, and Daniel C. Tannenbaum of the Institute for Public Policy and Management at New York University.
The research will also be available for free download to anyone who uses Google Analytics.
How does this work?
AdSense is the online advertising platform that powers many of the major internet marketing services, including Facebook and Google AdWords.
It is available to advertisers on the Google platform.
AdSense also serves as a mechanism for advertisers to create campaigns that are then shown in front-end web browsers on the computers of people who already subscribe to Google’s AdSense service.
Google uses AdSense to generate revenue for its own ad products.
The Institute is one of the many companies that rely on AdSense, and in the past few years it has been a major driver of growth in online advertising.
Its revenue has increased from $8.6 billion in 2011 to $12.5 billion in 2016.
The report analyzes the financial benefits of AdSense as a service, and also takes into account the economic and social impacts of ads in digital advertising.
What do the study’s authors say about the study?
“We are proud to provide our findings to the industry and to the wider community, as we want to help inform public policy,” says Prof. Mberg.
“We also believe that this report should be used by other interested parties as a resource for understanding the challenges and opportunities of online online advertising.”
What will happen with the study findings?
The Institute’s researchers will be sharing their findings in a paper called “AdWords: The Future of Online Advertising”.
The report will be available on Google Analytics, and will be presented at a conference in December, 2016.
You can read more about the paper and view its slides here.