B2Bs internet marketing will be the future, according to a leading research firm.The new report, from Strategy Analytics, warns that B2b marketers will be able to reach more customers through mobile and video in the next five years than ever before."It is clear that the current landscape for internet marketing has shifted dramatically and that B 2B marketing will have to adapt," the report states....
Hacker News article A new article on the Hacker News site describes a new research study that claims internet advertising is one of the most effective advertising channels.
According to the study, the key metric to consider when measuring the effectiveness of an internet marketing campaign is the average amount of traffic an internet advertising campaign generates per day.
That is, how many times a user visits the website a user spends time interacting with the internet ad.
According the study’s abstract, the average internet marketing ad generates between 5.6 and 10.2 million unique visitors per day, depending on the campaign.
The study’s findings suggest that a good internet marketing strategy could lead to a significant increase in the number of people who spend time interacting online with the advertising.
For a quick review of the research study, check out the link below.
The abstract is in the article below.
What do you think about this new study?
Is it correct or not?