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The Internet Marketing Bureau (IMB) will roll out a new product in April to “improve customer engagement and conversion rates”.
The initiative will see an IMB-branded marketing platform offering marketing services including social media, mobile marketing, and online video, alongside the existing tools of traditional web and mobile marketing.
The new platform, dubbed “The Marketing Experience”, is currently available for download for free.
The product will include “the tools and infrastructure to help organisations improve their online marketing strategies”, said the IMB’s press release.
The agency said the platform will also be able to offer “a range of online advertising, content marketing, analytics, and digital marketing services to help organizations reach new audiences”.
IMB will launch the product with a range of services, including a marketing analytics platform, a content marketing platform, and mobile apps.
The platform will be available in three tiers: a free tier, with the ability to create, publish, and manage their own content, a $10 per month tier, which will provide a dedicated website to help users access their content, and a $15 per month option for which users will be able access their own website.
There will be three tiers of the marketing experience available: a $25 monthly tier, offering a dedicated site for all content, including mobile apps; a $50 monthly tier with all content available on a single website, including content that is optimized for mobile devices; and a premium tier offering content optimized for desktop computers and tablets.
The $25 tier will offer a “simple and intuitive” website with basic tools for customers to create and publish their own web pages, while the $50 tier will provide the ability for customers “to publish a large amount of content to multiple websites”.
Customers can also create and manage social media accounts, including “the ability to share content and create content campaigns on Facebook, Twitter, LinkedIn, Instagram, Tumblr, and Snapchat”, according to the release.
A $30 per month premium tier will enable users to create a custom, branded social media profile with the same functionality as an existing profile, while an additional $20 per month will enable customers to use their own Facebook profile to create an “extended profile”, which will include additional content and links.
The release noted that the new product will “provide a more streamlined and streamlined experience for marketers and users to access and use the content and services offered by the Marketing Experience”.
“The marketing experience is aimed at improving engagement, conversions and customer engagement rates, and is targeted at the UK market,” the IMM said.
“We look forward to helping our customers better understand their online experience and deliver a better online marketing experience to them.”
The marketing experience will be rolled out to all ISPs across the UK, the UK’s telecoms regulator, Ofcom, said in a statement.
“The introduction of this new product and service is a significant step forward in improving customer engagement, conversion rates and retention in the UK,” the regulator said.
“[The service] will allow ISPs to provide a more seamless and streamlined digital experience for customers, and provide a platform for more content and advertising.”