On a recent afternoon, Mark McAllister, co-founder of the Perth-based online marketing company SFI, walked me through the logistics of marketing the city’s largest and most well-known website, SFI.It’s a task he’s been doing for more than a decade.The SFI website features photos of Perth landmarks and the city from the perspective of a young woman with a “F” in […]

What do YOU need to KNOW about internet-advertising rules?When do they apply?The rules apply when you sell or deliver goods or services on the internet.They apply to all internet marketing activities, including e-commerce and social media.The rules are: You must ensure that all your goods and services are delivered or delivered to customers in a timely manner and at the […]