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I recently attended a Facebook event hosted by the Canadian Internet Marketing Association.
The attendees included representatives from more than 60 Canadian online marketing companies, with each company pitching their own brand of online marketing.
The conference was billed as an “ad network” event, with one of the biggest themes being the need for more Canadian online marketers to get online.
Ad networks are websites that let consumers buy ads, and they typically offer advertising from multiple advertisers.
They offer the benefit of being able to interact with advertisers in real time, without having to wait for them to actually deliver their ads.
This year, Canada’s internet marketing market is expected to reach $16 billion by 2021, and the industry is expected reach $8.6 billion in 2019.
That’s an increase of $2 billion over the previous year.
It’s a trend that’s seen a steady increase in growth since the early 1990s.
In 2007, the industry reached a $9.7 billion market share, and by 2013, the market share had jumped to $16.4 billion.
However, in 2017, the online advertising market grew by a staggering 40%.
According to the Canadian Association of Internet Marketing, Canada had more than 1,500 online advertising networks, with another 400,000 websites in operation.
“The internet advertising industry has grown exponentially since 2007,” says Mark McBride, CEO of McBride Advertising.
According a report by CAAIM, the Canadian advertising market is worth $15.9 billion, up 9.5% from 2015.
McBride attributes this growth to three factors: increasing consumer interest in online advertising, increasing the number of companies that can be included in the network, and a shift in the online marketplace to an online experience where people have greater control over their content.
While there are a number of reasons why the market has grown, one of them is the ability to offer an online audience with a broader range of advertisers.
“There’s a perception among consumers that they can interact with a brand on their own, and this has changed the way they interact with their ads,” McBride says.
For many online marketers, the growth in online ad networks has led to an increased focus on creating a “product identity” to help consumers identify brands that they want to advertise with.
That product identity can be a website, a blog, or an app.
And it can include a social network, like Twitter, Instagram, or Pinterest.
Companies can also take advantage of the increased availability of third-party tools, such as advertising networks like Google Adwords.
An advertisement network typically requires a website or blog to offer ads, but McBride recommends that marketers include an app or social network to help people get their ads across more effectively.
So far, he says, “there are a lot of products out there that do a lot better than traditional advertising.”
McBride says that while many companies have experimented with different ad networks over the years, they are now starting to use the same tools and platforms to deliver their online campaigns.
But he says that as the industry continues to grow, he expects to see new platforms emerge that are better suited for the “internet marketing future.”