The digital marketing landscape has changed rapidly since the days of AOL, but one thing hasn't changed: the best way to deliver targeted ads to your audience is still through your own agency.And for some people, this agency-led approach is the only way to go.A report released by the Institute for Creative Technologies (ICTS) this week suggests that, while most people use digital marketing to buil...
Google’s search engine is one of the world’s most influential companies, with billions of users worldwide and billions of dollars of revenue for advertisers.
But its budget for internet marketing is relatively tiny compared to its $8.4 billion global revenue, which is a fraction of what other companies spend.
That’s because internet marketing budgets vary widely across companies, according to the industry’s annual report, “The Internet Marketing Industry Report.”
Some spend as little as $200,000, while others spend as much as $1 billion a year.
While Google’s budget is smaller than some others, it’s a fraction smaller than the roughly $7 billion Google spends on advertising in its U.S. and European territories, according a Bloomberg analysis.
Some companies also spend a lot on social media, while some spend less than $50,000.
Most internet marketing companies in the world spend between $20 million and $60 million, the report says.
Here are five things to know about the internet marketing industry, according the report: The biggest internet marketing firms Google, Microsoft and Amazon spend the most.
The report said Google, which has about 100 million users globally, spends about $2 billion a month on internet marketing.
Microsoft spends about a third of that, at $1.2 billion, while Amazon spends a little more than $500,000 a month.
“Internet marketers are constantly striving to be better and faster than competitors,” said Matt Grewal, head of Google’s marketing department.
“They need a reliable, scalable platform that provides the right tools to meet the needs of their users.”
Google has a strong presence in Europe, where it owns about 90 percent of internet advertising.
But Google does not offer internet marketing in most of its markets in the U.K., Germany, France, Italy and Spain, where the company is headquartered.
It does not have an advertising budget in most countries in the Middle East, including Saudi Arabia, Turkey and Qatar.
“It is not a simple task to find the right digital advertising platform for an online marketplace,” said Simon Williams, senior director of strategy at Grewar.
“There is a need for an industry that delivers value, delivers insights, delivers value for the business and delivers the right business decision.”
The big internet marketers spend about $1,400 on online advertising a month, while the average internet marketing company spends $200 on advertising a year, according Grewy.
In the U, Amazon spends about three times as much on online ad spending as Google, with about $4 billion in annual revenue.
Microsoft has the most ad spending in the entire world, with more than half a billion dollars in ad spending a year in its European and Asian territories.
“The internet is where brands can reach consumers,” said Kevin O’Connor, senior VP of marketing at Microsoft.
“We’re in a market where brands are increasingly looking to engage consumers in the digital world.”
Google is one large player in the market, with its own ad-supported services, such as Google Search, Gmail and YouTube.
Google’s advertising budget is around $5 billion a week, compared to the $1-billion Google spends in Europe and the U to drive its ads.
Google said its internet marketing spend is comparable to what other large advertising companies spend in the United States and Europe.
But that’s not the case.
Amazon has a much smaller budget than Google.
Amazon spends more than Microsoft on advertising, with $3.5 billion in revenue.
Amazon said its advertising spend is similar to what Google spends, but it is more than twice as much in the European and Asia-Pacific markets.
Microsoft’s budget, by contrast, is around half of what Google’s spends.
And Amazon is the only large internet marketing firm that does not advertise on social platforms.
But Amazon’s spending has helped drive online sales of its books and music, which have boosted its share of the online market.
Google has said its ads are targeted to online buyers, and it has been working with publishers to create its own advertising platforms.
It has also begun to invest in its own social media platforms, such at Facebook, Instagram and Pinterest.