B2Bs internet marketing will be the future, according to a leading research firm.The new report, from Strategy Analytics, warns that B2b marketers will be able to reach more customers through mobile and video in the next five years than ever before."It is clear that the current landscape for internet marketing has shifted dramatically and that B 2B marketing will have to adapt," the report states....
A number of online advertising services are touting the ICO as an opportunity to expand their businesses.
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In addition, several new startups have sprung up with the goal of becoming the next big things in the industry, including the platform adtech.io, which offers tools for developers to create mobile and desktop ads for online publishers.
The platform’s cofounder, Sam Zajac, says the platform is aiming to create an industry standard for online advertising, which has already started to emerge in many parts of the world.
Zajac says the company plans to launch a number of services, including advertising, social media marketing, marketing research, ad tech, content management, digital content, digital marketing, content marketing and social media.
Zazac says his company will use this platform to make the adtech experience simpler, more seamless and to provide advertisers with the tools they need to build their audiences.
“We want to give our consumers the best online experience possible, and we’re going to do it using technology and a proven approach,” Zajak says.
According to Zajas website, the platform will also create a platform for companies to monetize their websites.
Zajacs company is targeting a market of 1.2 billion people, with 1.4 billion of those people living in China.
Adtech.IO’s first token sale is set to run from June 23 through June 26.
The platform aims to raise $100 million, or about $1.6 million per token, which will then be used to create advertising services for publishers.
Zazac hopes that the platform’s advertising platform will attract advertisers and publishers alike.