JACKSONVILLE, Fla.— Google Inc. has won a $40-million online advertising prize for its program that lets marketers target ads to B2B marketers and the general public.The $40,000 award, announced Thursday, is part of a $150-million investment by Google in online marketing in 2017.The program is known as Google B2.B2B.Google said it would use the money to expand its advertising program […]

The use of Google Analytics in online marketing can help you to track and optimize your website, so you can more effectively deliver your website to your target audience.While this is not a complete list of every Google Analytics use case, the following will give you an idea of some of the common use cases that you may encounter in […]

In the first quarter of 2017, online marketers spent $2.4 billion on advertising, according to market research firm Market Data Solutions.This includes $1.5 billion on paid ads and $800 million on sponsored content.According to research firm eMarketer, advertising spending in the U.S. reached a record $19.5 trillion in the first six months of 2017.While that may seem like a lot […]

The internet has never been more dynamic and responsive.We all use social media and online forums constantly to interact and share content.We can all connect via the internet, and it’s a wonderful tool.But, as a webmaster, I know that our internet traffic isn’t the only part of our daily lives that’s going to suffer.This infographic explains why this is the […]

You’ve got to be on Instagram to make money on it.Here are some tips for how to get the most out of it.1.Find the right audience for your businessThe Instagram app is primarily used for marketing purposes and users are a very different demographic from most other internet users.But if you want to do more than just advertise on Instagram, […]

Internet marketing is not for the faint of heart.And it’s not just about online advertising.Companies and individuals can spend more money to reach more people, make more money and have a bigger impact on their businesses.So if you’re considering investing in internet marketing in the U.K., the answer to that question is likely a big “yes.”Fritz Internet Marketing, a global […]

The online sales force isn’t the only part of the business that needs to be upgraded.And that means getting the right tools for your digital marketing.Here are some tools you can add to your digital sales funnel right now.

We have a big ambition for Irish broadband, but we are still looking for someone to invest in the next phase.We are looking for some big names to invest.“We’re talking about a multi-billion dollar investment,” says Michael Binnie, chief executive of Irish Broadband, the company that owns Irish Broadcaster.We want to get into that big-market business and we want to […]

By now, most businesses are using some form of social media to reach out to their target market.However, many of these businesses also need to reach outside of their own channels to build and grow their audiences.If your goal is to make money, you want to be as active as possible.That means reaching out to your audience to make sure […]

Today, we’re going to cover some important details of how to create an app for your team that will complement and enhance your existing team members.These apps are not new, but they are an evolution of the sidekick concept and will be more useful for the teams working on projects related to digital marketing and social media.