Google’s internet marketing program wins $40 million online advertising award

JACKSONVILLE, Fla.— Google Inc. has won a $40-million online advertising prize for its program that lets marketers target ads to B2B marketers and the general public.The $40,000 award, announced Thursday, is part of a $150-million investment by Google in online marketing in 2017.The program is known as Google B2.B2B.Google said it would use the money to expand its advertising program […]

How to use Google Analytics to help you track your website traffic

The use of Google Analytics in online marketing can help you to track and optimize your website, so you can more effectively deliver your website to your target audience.While this is not a complete list of every Google Analytics use case, the following will give you an idea of some of the common use cases that you may encounter in […]