Email marketing for the job: What you need to know about email marketing

Email marketing has been around since the 1970s, and is the most popular form of online marketing today.However, the term “email marketing” was coined in 2014 and it refers to the email campaigns that are sent to a customer to engage them.The term is often used in the same way as Google Analytics, or the Google Trends website.A good email […]

Why do online marketing companies advertise on sites like Craigslist?

In the first quarter of 2017, online marketers spent $2.4 billion on advertising, according to market research firm Market Data Solutions.This includes $1.5 billion on paid ads and $800 million on sponsored content.According to research firm eMarketer, advertising spending in the U.S. reached a record $19.5 trillion in the first six months of 2017.While that may seem like a lot […]

When the internet’s not cool… we just have to look at ourselves

Lekaal, the lokaaal project, has become a global phenomenon with more than 40,000 participants from more than 50 countries.It aims to raise awareness about mental health issues through a variety of creative and social media channels including videos, photos and audio clips.The lokaala project has been funded by the National Health Service (NHS), the UK Department for Work and Pensions, […]