Hacker News article A new article on the Hacker News site describes a new research study that claims internet advertising is one of the most effective advertising channels.According to the study, the key metric to consider when measuring the effectiveness of an internet marketing campaign is the average amount of traffic an internet advertising campaign generates per day.That is, how […]

A new study finds that marketers spend more money on their online marketing campaigns, even when they’re generating higher conversion rates.The study by the Digital Advertising Alliance (DAA) and The Wall St Journal analyzes the performance of more than 50 online marketers from more than 120 countries.The report finds that online marketing has become more expensive, as well.Here are some […]

This article first appeared on TechRadars site.To receive the latest TechRadaria news, sign up here.For more than a decade, internet marketers have been trying to understand the data they’re generating and use it to optimize online marketing.A new tool from marketing analytics company NetMarketer has been creating data to help them do that.NetMarketer uses data collected by the internet analytics […]